Who is Lata Subramanian?

Is it possible to ever really know someone totally? I doubt it. At best one can get glimpses of the Universe the person really exists in by spending enough time with them and listening closely to what they say and more important, don’t say. Writers are different. They often bare their souls. Here’s a glimpse into the soul of Lata Subramanian.

As a college student in St. Xavier’s, Mumbai, I used to dream of studying literature in Oxford or Harvard University. It wasn’t a serious dream as those days there were no student loans from banks. So, your parents had to be rich to sponsor an overseas education. Mine weren’t.

Anyway, I have no regrets. Life has been the best university full of enrichening  lessons.

Besides, I always had recourse to the vast body of knowledge and thinking penned down by kind souls.

Ah, the written word! There is no relationship in the world quite like it. I remember when my friend was trying to persuade her kids to give up a little TV and video gaming in favour of reading, and roped in my help. I still maintain what I told her sons then.

The broadcast medium is more or less one-way communication where one is a mute, passive receiver of the images and chatter being streamed at you. No room for thought! The written word, on the other hand, reaches out to form a very personal relationship. It draws you not just into the world described by the writer but allows you to visualize that world and the people in it for yourself. You think and feel. Good authors have the power to do that – with the author and independently! The only boundaries there are your own unlike a TV set which confines you to the borders drawn by the camera and editor.

So, am I a writer? Well, yes and no. My professional profile reads as below:)

An Economics graduate, Lata has over 34 years of work experience across a range of service related industries such as Hospitality, Civil Aviation, Advertising and Publishing. She has, in her long career, worked with companies such as Jet Airways, East India Hotels, Lintas (now Lowe), Trikaya (now Grey) and Sterling Holiday Resorts. 

Lata is known for her prowess in business development, having added several large accounts such as Sony Entertainment Television, Bayer, Max Touch, SmithKline Beecham, Siemens amongst others to her portfolio when she was in Advertising.  The advertising campaigns she spearheaded for Lakme, Cadbury’s and Canbank Mutual Fund, amongst others, won several awards including the Ad Club ‘Campaign of the Year’ for Lakme Colours.

Amongst her strategic successes, Lata counts the introduction of Johnson’s Baby Gift collection in India and the successful countering of P&G’s Whisper (again in India) by marketing a higher order consumer benefit for Johnson’s Silkydry.

Lata is a voracious reader and loves to write when time affords. Her love for writing led her to accept the post of Managing Editor, The Smart Manager; a position she held between 2008 and 2010 when she was in Publishing.

So, am I a writer?

I would like to think that now, I am.

I hung up my boots in June, 2015 and all I do now is write for my blog site Lata Wonders, interspersed with 2 books I am in the midst of penning.

You can read all about my decision to retire in one of my posts Reflections on approaching my sell-by date.

Post Script

I have just published my first book. Click here to learn more about my first foray into authoring a book.

A Dance with the Corporate Ton: Cover design by Fingerprints Advertising. Chennai, India.
A Dance with the Corporate Ton: Cover design by Fingerprints Advertising. Chennai, India.





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