Aggie was a trainee once too!

“When I was a junior copy writer in Lintas, I lived in mortal fear that you were going to sack me.” My jaw dropped even as I turned to look at Aggie. Eyes agape, I said, “What? You have to be kidding. The thought never even crossed my mind. Not once.”

Joseph George and his Close Encounter of the Third Kind

According to J. Allen Hynek’s, a close encounter of the first kind is the sighting of an unidentified flying object*. A close encounter of the second kind is a discovery of a phenomena after a UFO has been spotted. This could be anything ranging from a crop circle to electronic interference. A close encounter of… Continue reading Joseph George and his Close Encounter of the Third Kind

What’s life without expression?

The baby decides to test her vocal chords by tentatively singing the ‘a..a…ah’ note. The mother’s head turns on hearing the sound. She lifts her hands to her cheeks even as her eyes widen in delight. Rushing to her singing baby, she echoes the ‘a..a..ah…aah’ melody. The baby gurgles and beams in delight. On another… Continue reading What’s life without expression?

Powering Jet Airways with a Yellow Rose

Powering Jet Airways with a Yellow Rose is the story of how the flower came to be chosen as the symbol for the airline. The story has been extracted (with a few modifications) from the book A Dance with the Corporate Ton: Reflections of a Worker Ant.

An invitation to gupshup over biryani:)

“What’s the buzz? Tell me what is happening?” This famous song from Jesus Christ Superstar really fits the bill when it comes to discussions about customer engagement in social media. Especially when Jesus sings, “I could give you facts and figures; Even give you plans and forecasts; Even tell you where I’m going,” it’s almost reminiscent of presentations Marketing teams… Continue reading An invitation to gupshup over biryani:)