Once upon a time in the la-la land of advertising, a motley cast of characters banded together in the corridor wing of Lintas Bombay 3* (now Mullen Lowe Lintas). The period was circa 1993-96. It was a magical time because this particular Lintas Bombay 3 gang produced great work, won a host of business pitches… Continue reading Friends from the Workplace
Remember the comic strip Bringing Up Father? The comic strip ran for 87 years from 1913 to 2000, amusing newspaper readers every morning. Created by George McManus, Bringing Up Father dealt with a social climbing wife, Maggie, and her frustrated attempts to make her husband, Jiggs, adhere to upper class standards. I have taken creative license… Continue reading Bringing up Lata, with Madhu & Aimee
“When I was a junior copy writer in Lintas, I lived in mortal fear that you were going to sack me.” My jaw dropped even as I turned to look at Aggie. Eyes agape, I said, “What? You have to be kidding. The thought never even crossed my mind. Not once.”
Powering Jet Airways with a Yellow Rose is the story of how the flower came to be chosen as the symbol for the airline. The story has been extracted (with a few modifications) from the book A Dance with the Corporate Ton: Reflections of a Worker Ant.
On December 6, 1992, a large crowd of Hindu activists demolished the 16th century Babri Masjid in Ayodhya, Uttar Pradesh. The sounds of that demolition reverberated across India. Science through Newton’s law posits that every action has an opposite and equal reaction. Religion, too, propagates the same be it Judgment Day or the Law of… Continue reading The steep price Mumbai paid in 1993
Words have power. Words have impact. Words can echo through time. Here are some words that I can never forget because they left an indelible impact on me, changing me forever.
In Freakonomics, Steven Levitt and Stephen Dubner expound on the fact that Economics is, at its root, the study of incentives. The book is full of interesting examples, which illustrate how human behaviour is driven by economics or if you will, incentives. In other words the book describes how economics can drive humans to perform to… Continue reading Perform to Order!